Mindreader / CEO / Mentor / Sounding Board
Lisette is founder of PINC, which offers college women educational and networking experiences abroad.
Roots & Home
I'm a Queens kid born and raised. Deep NYC roots with Bolivian blood. Madrid is my second home.
IN ONE WORD
The importance of international experience on your resume
Top 3 Influencers
Arianna Huffington, GaryVee, Levo League, Classy Career Girl, Refinery 29
Most impactful book/podcast
Rich Dad, Poor DadIf You Have to Cry, Go Outside: And Other Things Your Mother Never Told You
F*ck this shit moment
Left Madrid city center, moved back with my parents, nannying and tutoring to make money while I started my business
Advice to 13 year old self
Grades don't predicate if you are going to be successful, kind or ambitious
Best advice received
Life is not a dress rehearsal. It's the show, so make it count.
My study abroad programs and I do some consulting work for an animal rights non profit
I say RAWFEM, you say...
Who’s your tribe?
International Education & Travel. Female entrepreneurs in the travel sector. Aside from family and friends, I surround myself with positive, ambitious, bad ass women.
What do you wish you started sooner?
Be nicer to my body earlier because re-engineering my brain is twice as hard.
After A shitty day/month/year, How do you keep going?
"Comparison is the thief of all joy" Let this moment live, honor it and let it go.
who/What changed your direction forever?
My first trip to Europe completely shifted my personal and professional course in November 2008
Hardest part about being a trailblazer / first generation?
Figuring it out as you go along, with fingers and toes crossed. Which is why you need to surround yourself with people smarter than you.
Sacrifice made to get here? Sacrifice NOT willing to make?
I sacrificed security, ego, and stability. / I won't sacrifice my integrity and legacy.
Growing up, money was _____. Now, money is _____.
important. / a tool that is meant to flow in and out of your life.
ABOUT HER BUSINESS
What is your business about?
Study abroad programs to Spain designed for young women in college.
What stage is your business at?
Where do you get support? Or do you do it all yourself?
Independent contractors/freelancers: web guy, app guy, copywriter, 3 interns, on-site city managers, board of advisors, accountant
Do you have employees? If so, What do you look for?
Part-time: I love allowing them to test their strengths, and listening to their goals and genuinely nurturing them to successfully achieve them.
How did you overcome your fear of selling?
I'm not really scared to "sell" when it's something that I feel fire and fuel for, because my authenticity and passion really resonates.
What should you do less of, but don't?
Spend more time on numbers, that's the foundation of your business. Even if it's not your strength surround yourself with people who can explain your numbers to you - this is non-negotiable.
most challenging low in your business?
There are so many external variables that are out of my control when I provide my service. Now I focus on how to manage mine and my clients expectations.
Your advice for new entrepreneurs?
Starting: if you complain about too many emails, pack your shit and go home. The minute you don't have emails means no one needs your product/services.
Networking, how do you?
Anyone you meet, end the conversation with "What can I do to help and support you?" and you have to be genuine. It leaves the door open.
biggest leap of faith you’ve ever taken in your business?
I invested in a mastermind group about self-care. In essence it was investing in myself and learning how to take care of myself emotionally, mentally and spiritually.
How many hours a week do you work on / in your business?
So, I actually dream about my business. I definitely work more IN the business vs ON business because with every step I created a system that could be replicated.
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